The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

Common Terms

• Tweet—This is the actual information that is shared or posted on Twitter. This is done in 140 characters or fewer.
• Via—This is sometimes said in a tweet instead of using RT.
• Hashtag (#hashtag)—When the # symbol is used in a tweet to allow highlighted parts of retweets for conversation so other Twitter users can follow or search the hashtag. These are often used for emotions (#excited), events (#SDCC), or statements (#BestMovieEver). A hashtag is created by Twitter users by simply typing the # symbol and tying a word or series of words with no spaces.
• Trending Topics (Trends)—Trending is what Twitter users are talking about most on Twitter. These topics are based on what is popular across the world, country, or city and allows for people to discover the “most breaking” news stories from around the world. Trends can be political (#occupy), people (Justin Bieber), conversation topics (#BestOfBothWorlds), inquisitive (#MyWeddingSon), or an event (#VMAs). Trends are constantly changing.
• Tweeple/Tweeps—Term used for Twitter followers who have become friends through regular conversation, sharing, and retweeting.
• Twittersphere—A group of people who tweet as a collective group.
• Tweetup—An event at which people who tweet or use Twitter regularly get together in person. These events are for people to meet who wouldn’t normally get to meet or to put a face with a name (or in this case a Twitter handle.) Events can happen regularly and are generally planned with Twitter and by ...