Trinity Number One—Blogs
As I discussed in Chapter 6, blogs are an integral component to social media marketing. Blogs help you and your company build a trusted following, allow you to brand yourself in a strong environment, get you and your brand in front of your audience automatically, and frequently, set you up as a perceived industry thought leader.
Get to know the Five Ws of blogging: the Who, What, Where, When, Why, and How. The Who is twofold: Who within your organization is the right person to blog on your company’s behalf? Who likes to communicate through the use of text? Who would be willing to take the responsibility of blogging for your company? The second Who is who else is blogging about your industry out in the blogosphere?
The What is what are they blogging about? What should you blog about? What does your customer want to read? The Where is where will your blog reside? On another’s website, such as Blogger.com,
or on your own URL with a blogging platform like WordPress. (Hint: The answer is on your server.)
The When is when are you going to blog? How often will you post new material? The Why is in Chapter 6 and this chapter; and the How is how will you find the time to do this? You’ll learn more about this in Chapter 25— Identify Resources.
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