To-Do List

  • Explore.
    This is the only commandment for this chapter, because it is so incredibly important. Go look at a few of the applications discussed in this book. Read some of their online literature, download their trials, and try them out to see if they are right for you and your business. Decide which ones work the best for your purposes, and really hone in on your use of those applications. Knowledge really is power; and we are in the midst of the Age of Knowledge. For the first time in human history, nearly the entire accumulation of human knowledge is at our fingertips and accessible in an instant. The more you know about social media and its tools, the more capabilities you will be able to access; the more you can reduce expenses; and the more competitive you can be. And isn’t that what everyone is looking to do for our businesses: Reduce expenses and increase revenue?

Get The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.