The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

Note

1. “Motorola is making mobile music access seamless for music lovers—in their homes, at work, on the road, and now at the premier live music venue—the House of Blues,” said Kathleen Finato, senior director of marketing for North America Mobile Devices, Motorola, Inc. “It’s a true marriage of entertainment and mobility as the music lifestyle fan receives the ultimate concert experience long before the first song is played. House of Blues is an innovator in the live music category. By combining our expertise with a mobile leader such as Motorola, we are able to create new interactive opportunities for our artists and customers,” said Paul Sewell, senior vice president, sponsorship House of Blues Entertainment, Inc. “Together, Motorola and House of Blues will power the enjoyment for the growing tech savvy music generation.”