Credits

The ROI of Social Media was provided by:

Mike Nierengarten, account executive, Anvil Media, Inc., www.anvilmediainc.com
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Technical edits were provided by:

Jay Veniard, cofounder, ChaChing Mobile Marketing, www.ChaChing411.com
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FIGURE 20.7 Couple Sharing an iPhone

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Expert Insight was provided by:

Angela Courtin, Senior Vice President of Marketing Entertainment and Content, MySpace, www.myspace.com
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