The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

Conclusion

Wow! Mobile phone technology is advancing at breakneck speeds while new features are being added every day. The mobile telephone is truly social media in a box that includes nearly every social media tool in one device. Today’s smartphone lets you take pictures; upload them to your blog or photo sharing site; send them to friends, colleagues, and customers; or view others’ photographs. And you can do the same with audio, music, and video.

You can surf a website, get tweets, and send and receive text messages. You can receive up-to-the-minute news and stock quotes, traffic reports, and weather. You can listen to music, watch a full-length video, have it wake you on time in the morning, give you turn-by-turn directions, let you know the best pasta restaurant closest to you . . . and even make a call.

As the smartphone continues to develop and become part of everyone’s “remote controls for life,” more and more companies will understand how to better serve you with demographically specific, geo-targeted, trusted network, permission-based information and advertising.

Mobile marketing is relatively inexpensive and has one of, if not the highest, return on investment (ROI) of any marketing channel available today. Companies and providers have only begun to understand how to best serve information to trusted customers using this technology. While mobile marketing might not be a viable solution for every business right now, it likely will be soon. You owe it to yourself and your ...