The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

What You Need to Know

Over the past several years, the mobile phone has become increasingly more important to one’s participation in social media. With popular networking sites such as Facebook, LinkedIn, and Twitter; photo-sharing sites like Flickr, SmugMug, and Photobucket; video sharing websites such as YouTube and Vimeo; and information sites like Wikipedia, mobile telephone web access is more important than ever. Even personal publishing platform WordPress (see Chapter 4, The World of Web Pages) has plug-ins now that give mobile phone users the ability to view their blog sites on the go. (See Downloads at the end of this chapter.)

Twitter

Twitter has also made a huge impact on texting, microblogging, and communicating through the use of a mobile phone. Please read Chapter 13, Thumbs Up for Microblogging, for a more in-depth description of Twitter and tweets.

Real-Time Social Engagement

The portability of the mobile phone promotes real time, living in the moment, or life presence for its user. The device allows users to participate in an event and share their reactions and ideas with others instantly.

In 2000, this interaction might have been as simple as holding up a cell phone toward the stage at a concert and letting the person on the other end of the connection hear a song. Today, from a mobile telephone one could photograph the concert, videotape it, blog about it, tweet it, and share it with friends, family, and colleagues even before the show ends! Being able to share ...