Conclusion
What does SEM have to do with social media? As much as SEO does—in other words, a good amount. Again, it’s all about having a presence on the web, building community, and generating revenue. It’s about being there when your prospect is in the buying phase of her cycle, ready to click on the Purchase button. You have to be found when someone is looking for you—whether it’s on your web pages, in your photos and videos, on your podcasts, or on your blog. The combination of SEO and SEM is the most cost-effective way to achieve this goal.
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