What’s in It for You?
For the first time in Internet history, you can syndicate or distribute your original website content worldwide for free. That’s right. No longer do you have to subscribe to a news service or be part of a large media organization to send your news or receive news from any other website from all around the world.
RSS—or Really Simple Syndication—is a one-click solution that allows your readers to subscribe to your content and receive updates the moment you publish it. The reverse is also the case; you can have each of your preferred blogs and news stories sent to you automatically without having to take the time to search all of your favorite websites every day for new content and updates. Simply adding a syndication button to your blog site lets your followers click your Subscribe button and instantly receive your latest breaking blog.
But what exactly does RSS have to do with building an online following for your business? Let’s start with some basic information, so that you can see how this really simple concept can be easily applied to your own company.
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