Conclusion
The moral of the story is to remain open to all of what’s going on around you in the world of social media and advertising. MMORPGs provide a huge base of trusted networks. When you have people with the same interest who participate in trusted social networks that are more than 600,000 members strong in any given 24-hour period—and eight million participants in one game alone—you might want to be aware of this as a businessperson. As you can see by the number of existing games, numbers of participants, and the rate at which this marketing opportunity is growing, companies like Microsoft and Google will figure out how to effectively monetize it. You need to be aware, informed, and there when it happens.
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