To-Do List
- Visit the occasional MMORPG site.
Go look at the most popular MMORPGs, and choose one to play. This is the perfect opportunity to buy an Xbox and Halo 3 as a tax deduction under market research (see your tax professional for advice about this first, of course!). Experience it firsthand. Look for in-game advertising. See how it’s used. Understand its application. Maybe it isn’t right for you, your product, or your service, but what if it is?
- Read MMORPG articles.
Read some articles about MMORPGs. MMORPGs are popular and have a very strong fan base, but the size and influence of the market can be staggering if you are unfamiliar with it. Study a few MMORPGs so that when the Fortune 500 companies have figured out how to effectively monetize in-game advertising to its huge loyal user base, you will be there.
- Understand in-game advertising.
Read a few articles about in-game advertising. If all of the major online advertisers are buying and building companies that provide in-game advertising, maybe there is a reason. Encourage others to follow along until everyone understands the application and potential of this powerful new media.
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