The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

Common Terms

• Friend—People who have connected in Facebook are called friends. Friends are usually people who users know personally, done business together, family, or those who just want to connect with them. Approved friends can see your posts, comment on your posts and activities, tag you in photos or posts, invite you to events, and add you to groups, and vice versa.
• Like—Button located on each post for Facebook users to show that you enjoyed the Facebook friend’s post, link, video, or picture.
• Like Page/Fan Page—Pages are for businesses, products, company, organization, cause, entertainment, band, or artist to build their own community. These pages are separate from a friend or profile in that rather than accumulating friends (which are limited to 5,000), pages accumulate “Likes” (which are unlimited). When a Facebook user likes a page, she is showing support for the purpose of the page, she wants more information from that page, and she wants to be part of that community.
• Tag—This identifies a person in either a post, picture, or video. When tagging in a post, you must either “Like” the page or be friends with that person. Then using the @ symbol, type the person or page after it, making the name appear and be selected. To tag in a photo, you again must be friends with the person, turn on tagging for the photo, use your mouse to select that person in the photo, type in his name, and select him. By tagging, the person will be notified that he has been tagged, so he can also ...