The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

To-Do List

• Try out a virtual world.
  Take a look at a few of the many available virtual world websites, and become a member of one yourself. Sign up for a free membership and use it to explore. Don’t be discouraged by the initial difficulty in navigating your way around. It isn’t always intuitive, but you can become a pro in no time. The principal skills you need to focus on to have a satisfactory first experience is movement, communication, and how to find things to do that interest you.
• Explore other company’s successes.
  Take a look around. Google some of the companies listed throughout this chapter and read about some of their successes. Get ideas about what has worked from them. After researching several companies, you will begin to formulate a plan about what will work for you and your company.
• Explore selling.
  Can you sell your products or services in a virtual world? Should you set up a virtual store? Can you partner with someone who already has a strong presence in a virtual world? Can you cross-promote between first-life and your virtual life? Think about how you might get started marketing and selling in a virtual world to see if it’s right for you and your business.
• Explore meetings and training.
  Investigate the idea of holding your next design, sales, or marketing meeting in a virtual world. You must realize that there will be an initial learning curve for everyone, but once you bridge that curve, it’s fairly easy from there on out. Maybe HR would like to present; ...