Conclusion
Whether you’re someone like Justin, Justine, or Jody, or just someone who wants to build a community of trusted followers—or if you ever wished you had your own talk radio or television show—then you need to explore livecasting. A friend of one of the author’s does a weekly show every Friday at noon, and over the past year, he has built a fan base of more than 5,000 people. While that number won’t get the attention of the New York Times, it certainly is a great personal, loyal, trusted network of potential book buyers for his next novel.
What if you did a weekly radio show in which you interviewed industry experts (like the Expert Insights on www.theSocialMediaBible.com)?
How would your customers and prospects perceive you and your company—even if you only did it a few times?
Invite your prospects to a webinar during which you talk about something important to them (always remember the WIIFM factor). Discuss new legislation, an innovative product or service, maintenance tips, installation, your development or manufacturing team, or a message from the president or CEO. This step will really humanize your company, and put a face on an otherwise faceless corporate entity. The best way to build trust is to talk with your customers and prospects.
And like the other social media tools, it only takes some time and creativity.
To hear all of the Expert Interviews, go to www.theSocialMediaBible.com ...
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