The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

To-Do List

• Explore livecasting.
  Go and explore some of the websites mentioned in the chapter. Take a look at what Justin Kan has done with Justin.tv.
  
  Take a look at Alan Levy’s BlogTalkRadio. Sign up for an account. Get to understand what options are out there for when you are ready to create your own radio or television show.
• Get a webcam.
  Go on, get a webcam and try it out. You can buy one for around $25. In fact, some laptops even have cameras built in to the screen. If nothing else, try a video chat with some friends or colleagues. Become comfortable with the technology. The next time you are on the road, try livecasting with your family, a friend, or a coworker. You will be surprised how different it is when you’re able to see the person with whom you’re speaking while away from your home or office.
• Try a webinar or your own radio show.
  Produce and perform a webinar. Create one for your prospects. Always keep the “What’s in It for Me”? WIIFM content in mind. Present your slides, have some real-time audio, and be sure to have some live text chat. You’ll be surprised how differently your prospects will view you and your company.
• Try a web conference.
  Try setting up a web conference the next time you need to meet with colleagues—even if they are only on the other side of town. You can use iChat if you are a Macintosh aficionado, or AOL AIM on either platform. All you ...