The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

Conclusion

Microblogging is a wonderful and interesting way to keep in touch with your family, friends, and coworkers. It’s also an imaginative way to send quick updates on news, products, services, legislation, or any content that has a “What’s in It for Me?” value to your customers and prospects. Keeping yourself and your company in the forefront of your prospects’ minds—by giving them valuable information and updates—will likely convert prospects into customers.

Try it. Set up a free account, follow some like-minded tweeters; invite other tweeters to follow you. Monitor what they say. Evaluate the WIIFM value. Then begin tweeting yourself. Monitor the responses from that. After a short while, you will begin to see the most effective content you can deliver to your followers.

As has been written in almost every chapter thus far, the most important thing to remember is not to get overwhelmed; in fact, whelmed is the state of mind you are looking to achieve. Try using a microblogging platform. Send some tweets or posts. Read some tweets or posts. And enjoy it. If it becomes overwhelming or loses its appeal, back off and unfollow. Like any technology, the key is moderation.

To hear all of the Expert Interviews, go to www.theSocialMediaBible.com.