The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

To-Do List

• Begin microblogging.
  Don’t be afraid of microblogging. It’s easy, it’s free, and it’s fun. It’s a great way to stay in direct and immediate contact with whomever you choose—whether it’s friends, family, club members, church groups, coworkers, prospects, or customers.
• Tweet.
  Tweet! The technology isn’t any good unless you use it. Tweets are only 140 characters, and are as easy to send as a text message. When you receive a relevant thought, text it out to your followers. And remember to always have that “What’s in It for Me?” content value.
• Follow tweeters.
  Follow other tweeters. Find people with similar interests, good ideas—or just people you care about—and see what thoughts they share on a daily basis. Remember, if you don’t like what they have to say, unfollow them and go find others who provide you with that WIIFM content.
• Invite others to follow you.
  Be sure to invite others to follow you. They don’t know that you are sharing so many pearls of wisdom unless you tell them. Send them your Twitter address, and tweet them often.
• Set up groups.
  Set up groups in Twitter (or platform of your choice) using hashtags. Set up one group for your existing customers, another for your prospects, and yet another for your coworkers. Send different and appropriate tweets to each group.
• Use news feed tweets.
  Set up a Twitter news feed, so that you can get all of the breaking news as it happens—and only that which interests you—whether it’s business, lifestyles, finance, ...