The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

Note

1. Google Juice is a term used to describe the results that follow when you search for your name, your company’s name, and your product or service’s name in Google or other search engines. The more listings and the more pages that a search engine returns to the searcher, the more Google Juice you have. The goal of this book is to squeeze as much Google Juice as possible out of your social media marketing and communications.