The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

To-Do List

• Convert any VHS videos to digital format.
  Take all of your useful VHS tapes and either convert them or have them converted to digital format. Get your product videos, your service videos, your company party video (use discretion!), your happy customer videos, and get them ready for posting.
• Upload.
  The highest ROI comes in finding all of the videos you currently have and getting them uploaded to a site. Your customers can’t see them if they aren’t there. Get any existing video you have, figure out its keywords, and upload. It’s free!
• Post everywhere.
  Once you are comfortable with one video sharing site and have it loaded with all of your videos, consider posting your videos to a second or even a third video sharing website. Post them on YouTube, and on several of the other free video sharing websites. Don’t forget to post to some of the lesser-known websites such as Blip.tv, VideoEgg, and Daily Motion.
• Comment.
  Start building a community around your videos, products, services, hobby, or other subject content. (See Chapter 2, Say Hello to Social Networking, for more information on how to build networks and communities.)
• Do not post copyrighted material.
  If you’re going to post it, be sure you own the rights to it. Don’t post something that belongs to someone else, especially if someone else owns the copyright.
• Become familiar with the Creative Commons Act.
  Go to www.theSocialMediaBible.com to find out more about the Creative Commons Act to find out what you ...