What You Need to Know

The most important thing you need to know is to just do it! You have to start sometime, and the easiest way to do so is to gather all of the videos you currently have on hand and start uploading them to YouTube. It’s actually simpler than you think. Set up your account (it’s free), select Upload Video, follow the instructions, and there you have it. (For more information about creating your own video, see Chapter 11, Watch Out for Vlogs (Video Create).)

Examples are the best way to explain why uploading videos to a video sharing website can give you such a great rate of return on this investment of your time. Three videos in particular discussed in this chapter have been extremely successful for their owners. One is a personal video, while the other two are business related. Remember, there’s no guarantee that you will have the same success, but who knows?

The first example is one of the earlier and more popular videos on YouTube called “Guitar” (youtube.com/watch?v=QjA5faZF1A8;

image

see Figure 12.2). This video of Pachelbel’s Canon played on an electric guitar was created by a 23-year-old from Korea named Jeong-Hyun Lim who recorded his video himself in his bedroom in his mirror. The video “Guitar” has had more than 54 million views to date—simply because it’s entertaining.

FIGURE 12.2 YouTube “Guitar”

You can go to YouTube and type in “Guitar” or go to

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