CHAPTER 18
Spotlight on Search (Search Engine Optimization)
To some experienced members of the social networking community, search engine optimization (SEO) may seem like an old-school process. However, it is still the very foundation of how search engines index all of your website’s pages—and therefore, how your customers eventually find you. SEO is incredibly important and relevant to any business. In fact, some people have only two pieces of information on their business cards: their name and their web address. At least one person has gone one step further: only the image of the Google Search Bar with his name in it printed on the face of the business card.
Websites have become such an important marketing tool nowadays that they essentially serve as the foundation for everything that’s done in business. The processes of SEO and search engine marketing (SEM, the focus of the next chapter) are all about being sure that when people are trying to find you, your company, your product, or your service—they can.
FIGURE 18.1 Google Search Bar
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