CHAPTER 9
Talking about the Podcast (Audio Create)
Why do you suppose it is that automakers have been scrambling to make their cars iPod and iPhone compatible? It’s because so many people who drive—especially those who spend long periods behind the wheel—use that time to listen to music, news, sports, weather, and other forms of audio information. In-car audio programming used to be the exclusive domain of radio, an industry that was built on finding ways to entertain or inform, and then to sell stuff to a captive audience of drivers during the highly lucrative drive-time hours.1 But that was then.
As automakers today know, iPods (used synonymously here with all portable music-playing devices) have become so ubiquitous and indispensable that they are routinely played in cars. Now, you and your company can be there too, and in all of the other places people take their iPods. This is provided you know why, when, and how to make podcasting (producing audio for iPods) part of your business strategy.
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