You are previewing The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition.
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The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

Book Description

The go-to guide to social media skills, now in an updated and revised Third Edition

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

  • Updates and changes to Google's search engine algorithms

  • More information on plug-ins, widgets, apps, and integration

  • Updates on Twitter and Yammer and new information on Google+

  • The latest in mobile marketing

  • Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

    Table of Contents

    1. Cover
    2. Contents
    3. Title
    4. Copyright
    5. Acknowledgments
    6. Introduction
      1. Part I—Tactics and Tools
      2. Part II—Strategy
      3. The Five Steps to Social Media Success
      4. Social Media Experts
      5. The ROI of Social Media
      6. International Perspective
      7. Chapter To-Do Lists
    7. Part I: Tactics and Tools
      1. Chapter 1: What Is Social Media?
        1. Ask Your Audience
        2. So What Is It?
        3. Why Social Media?
        4. Word of Mouth at the Speed of Light
        5. Other Customers
        6. 15 Social Media Categories
        7. Credits
      2. Chapter 2: Say Hello to Social Networking
        1. What’s in it for You?
        2. Back to the Beginning
        3. What You Need to Know
        4. Social Network Examples
        5. What’s in it for the User?
        6. What’s in it for Businesses?
        7. Common Terms
        8. Profile
        9. Facebook Interface
        10. Privacy Settings
        11. Child Safety
        12. Twitter
        13. Common Terms
        14. Understanding the Tool
        15. Other
        16. Location-Based Social Media
        17. Common Terms
        18. Foursquare
        19. To-Do List
        20. Conclusion
        21. Downloads
        22. Credits
      3. Chapter 3: It’s Not Your Father’s E-Mail
        1. What’s in it for You?
        2. Back to the Beginning
        3. What You Need to Know
        4. Tips, Techniques, and Tactics
        5. To-Do List
        6. Conclusion
        7. Downloads
        8. Credits
        9. Notes
      4. Chapter 4: The World of Web Pages
        1. What’s in it for You?
        2. Back to the Beginning
        3. What You Need to Know
        4. Techniques and Tactics
        5. To-Do List
        6. Conclusion
        7. Downloads
        8. Credits
        9. Notes
      5. Chapter 5: The Internet Forum
        1. What’s in it for You?
        2. Back to the Beginning
        3. What You Need to Know
        4. To-Do List
        5. Conclusion
        6. Downloads
        7. Credits
        8. Notes
      6. Chapter 6: The Ubiquitous Blog
        1. What’s in it for You?
        2. Back to the Beginning
        3. What You Need to Know
        4. To-Do List
        5. Conclusion
        6. Downloads
        7. Credits
        8. Note
      7. Chapter 7: The Wisdom of the Wiki
        1. What’s in it for You?
        2. Back to the Beginning
        3. What You Need to Know
        4. To-Do List
        5. Conclusion
        6. Downloads
        7. Credits
      8. Chapter 8: A Picture Is Worth a Thousand Words (Photo Sharing)
        1. What’s in it for You?
        2. Back to the Beginning
        3. What You Need to Know
        4. Techniques and Tactics
        5. To-Do List
        6. Conclusion
        7. Credits
      9. Chapter 9: Talking about the Podcast (Audio Create)
        1. What’s in it for You?
        2. Back to the Beginning
        3. What You Need to Know
        4. Tips, Techniques, and Tactics
        5. To-Do List
        6. Conclusion
        7. Downloads
        8. Credits
        9. Note
      10. Chapter 10: Got Audio? (Audio Sharing)
        1. What’s in it for You?
        2. Back to the Beginning
        3. What You Need to Know
        4. To-Do List
        5. Conclusion
        6. Downloads
        7. Credits
        8. Notes
      11. Chapter 11: Watch Out for Vlogs (Video Create)
        1. What’s in it for You?
        2. Back to the Beginning
        3. What You Need to Know
        4. Tips, Techniques, and Tactics
        5. To-Do List
        6. Conclusion
        7. Downloads
        8. Credits
      12. Chapter 12: Got Video? (Video Sharing)
        1. What’s in it for You?
        2. Back to the Beginning
        3. What You Need to Know
        4. To-Do List
        5. Conclusion
        6. Downloads
        7. Credits
        8. Note
      13. Chapter 13: Thumbs Up for Microblogging
        1. What’s in it for You?
        2. Back to the Beginning
        3. What You Need to Know
        4. The Microsphere Is Not All Good
        5. On the Lighter Side of Microblogging
        6. To-Do List
        7. Conclusion
        8. Downloads
        9. Credits
        10. Notes
      14. Chapter 14: Live from Anywhere—It’s Livecasting
        1. What’s in it for You?
        2. Back to the Beginning
        3. What You Need to Know
        4. To-Do List
        5. Conclusion
        6. Downloads
        7. Credits
        8. Notes
      15. Chapter 15: Virtual Worlds—Real Impact
        1. What’s in it for You?
        2. Back to the Beginning
        3. What You Need to Know
        4. To-Do List
        5. Conclusion
        6. Downloads
        7. Credits
        8. Notes
      16. Chapter 16: Gaming the System: Virtual Gaming
        1. What’s in it for You?
        2. What You Need to Know
        3. Back to the Beginning
        4. To-Do List
        5. Conclusion
        6. Downloads
        7. Credits
        8. Note
      17. Chapter 17: RSS—Really Simple Syndication Made Simple
        1. What’s in it for You?
        2. Back to the Beginning
        3. What You Need to Know
        4. To-Do List
        5. Conclusion
        6. Downloads
        7. Credits
        8. Notes
      18. Chapter 18: Spotlight on Search (Search Engine Optimization)
        1. What’s in it for You
        2. Back to the Beginning
        3. What You Need to Know
        4. Tips, Techniques, and Tactics
        5. To-Do List
        6. Conclusion
        7. Downloads
        8. Credits
        9. Note
      19. Chapter 19: Marketing Yourself (Search Engine Marketing)
        1. What’s in it for You?
        2. Back to the Beginning
        3. What You Need to Know
        4. Tips, Techniques, and Tactics
        5. To-Do List
        6. Conclusion
        7. Downloads
        8. Credits
      20. Chapter 20: The Formidable Fourth Screen (Mobile)
        1. What’s in it for You?
        2. What You Need to Know
        3. To-Do List
        4. Conclusion
        5. Downloads
        6. Credits
        7. Note
      21. Chapter 21: Let the Conversation Begin (Interpersonal)
        1. What’s in it for You?
        2. What You Need to Know
        3. Sharing Applications
        4. To-Do List
        5. Conclusion
        6. Downloads
        7. Credits
    8. Part II: Strategy: The Five Steps to Social Media Success
      1. Chapter 22: Analyze Your Existing Media
        1. Identifying Your Existing Media
        2. Who Are You?
        3. Conclusion
        4. Credits
      2. Chapter 23: The Social Media Trinity
        1. Trinity Number One—Blogs
        2. Understand the Terms
        3. Trinity Number Two—Microblogging (Twitter)
        4. Trinity Number Three—Social Networks
        5. Conclusion
        6. Credits
      3. Chapter 24: Integrate Strategies
        1. Integrate Your Existing Strategy into the Trinity
        2. Selecting the Best of Both
        3. Develop Clear Individual Goals (Conversions)
        4. Quality Content, Not Quality Production
        5. Integrate Existing Conventional and New Digital
        6. Conclusion
        7. Credits
      4. Chapter 25: Identify Resources
        1. Management Buy-In
        2. Reputation Management
        3. Successful Campaigns
        4. Identify Resources
        5. In-House
        6. Out-House
        7. Conclusion
        8. Credits
      5. Chapter 26: Implement and Measurement
        1. Implementing Your Strategy, Metrics, and Analytics
        2. Determine Your Measurement Tools
        3. Know Your Competition
        4. Analyze Each Marketing Channel
        5. Managing Your Expectations
        6. Putting the Pedal to the Metal!
        7. Conclusion
        8. Credits
    9. Index