Book description
The go-to guide to social media skills, now in an updated and revised Third Edition
The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.
Updates and changes to Google's search engine algorithms
More information on plug-ins, widgets, apps, and integration
Updates on Twitter and Yammer and new information on Google+
The latest in mobile marketing
Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.
Table of contents
- Cover
- Contents
- Title
- Copyright
- Acknowledgments
- Introduction
-
Part I: Tactics and Tools
- Chapter 1: What Is Social Media?
-
Chapter 2: Say Hello to Social Networking
- What’s in it for You?
- Back to the Beginning
- What You Need to Know
- Social Network Examples
- What’s in it for the User?
- What’s in it for Businesses?
- Common Terms
- Profile
- Facebook Interface
- Privacy Settings
- Child Safety
- Common Terms
- Understanding the Tool
- Other
- Location-Based Social Media
- Common Terms
- Foursquare
- To-Do List
- Conclusion
- Downloads
- Credits
- Chapter 3: It’s Not Your Father’s E-Mail
- Chapter 4: The World of Web Pages
- Chapter 5: The Internet Forum
- Chapter 6: The Ubiquitous Blog
- Chapter 7: The Wisdom of the Wiki
- Chapter 8: A Picture Is Worth a Thousand Words (Photo Sharing)
- Chapter 9: Talking about the Podcast (Audio Create)
- Chapter 10: Got Audio? (Audio Sharing)
- Chapter 11: Watch Out for Vlogs (Video Create)
- Chapter 12: Got Video? (Video Sharing)
- Chapter 13: Thumbs Up for Microblogging
- Chapter 14: Live from Anywhere—It’s Livecasting
- Chapter 15: Virtual Worlds—Real Impact
- Chapter 16: Gaming the System: Virtual Gaming
- Chapter 17: RSS—Really Simple Syndication Made Simple
- Chapter 18: Spotlight on Search (Search Engine Optimization)
- Chapter 19: Marketing Yourself (Search Engine Marketing)
- Chapter 20: The Formidable Fourth Screen (Mobile)
- Chapter 21: Let the Conversation Begin (Interpersonal)
- Part II: Strategy: The Five Steps to Social Media Success
- Index
Product information
- Title: The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition
- Author(s):
- Release date: May 2012
- Publisher(s): Wiley
- ISBN: 9781118269749
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