About This Book
Why Is This Topic Important?
From Twitter and Facebook to YouTube, blogs, smartphones, and tablet PCs, employees’ access to the web—and employers’ exposure to potentially costly and protracted risks—is greater today than ever before. Social media and other web 2.0 applications dramatically increase organizations’ risks of workplace lawsuits, regulatory fines, security breaches, mismanaged business records, productivity drains, public relations nightmares, and other electronic disasters.
Your business cannot afford to ignore social media risks and rules. Even if your organization does not currently operate a business blog, have a corporate presence on public social networking sites, or collaborate internally via private enterprise-grade ...
