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The Social Media Handbook: Policies and Best Practices to Effectively Manage Your Organization's Social Media Presence, Posts, and Potential Risks by Nancy Flynn

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Chapter 8

SEVEN-STEP ACTION PLAN FOR SUCCESSFUL SOCIAL MEDIA POLICY AND COMPLIANCE MANAGEMENT

As detailed throughout this book, business (and personal) social media use is fraught with potentially costly and protracted risks (including lawsuits, regulatory fines, and security breaches, among others) that are best managed through a formal social media policy and compliance management program. To help ensure the success of your organization’s social media risk management program, best practices call for adherence to the following seven-step action plan.

Step One: Form a Social Media Policy Team

Form a social media policy team to oversee the development and implementation of your organization’s formal rules, written policies, and ongoing compliance ...

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