You are previewing The Social Media Handbook: Policies and Best Practices to Effectively Manage Your Organization's Social Media Presence, Posts, and Potential Risks.
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The Social Media Handbook: Policies and Best Practices to Effectively Manage Your Organization's Social Media Presence, Posts, and Potential Risks

Book Description

The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters.

Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media.

Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more.

In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation.

The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today's technology tools with up-to-date employment rules.

Table of Contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Dedication
  6. Contents of the Web
  7. About the Author
  8. Introduction
  9. Chapter 1: Why Every Organization Needs a Social Media Policy and Compliance Management Program
    1. Test Your Social Media Compliance Management Know-How
    2. The Need For Strategic Compliance Management Has Never Been Greater
    3. Social Media Best Practices: Policy is Essential To Compliance Management
  10. Chapter 2: Social Media and the Law: What Every Organization Needs to Know About Legal Compliance
    1. Social Media Maximize Electronic Exposures
    2. Policy Helps Minimize Legal Risks and Maximize Compliance
    3. Social Media and The Law: Risk Management 101
    4. Third Parties Create Legal Risks For Business Blogs
    5. Copyright Violations On The Social Web
    6. Defamation Claims On The Social Web
    7. Invasion of Privacy Claims On The Social Web
    8. Employment Law: Think Twice Before Using Social Media To Screen Job Applicants
    9. Smartphones Impact Wage and Hour Laws
    10. Mobile Devices Help Drive Legal Risks
    11. Social Media Best Practices: Legal Compliance
  11. Chapter 3: Social Networking Creates Legal Evidence: How to Manage Records and E-Discovery Compliantly
    1. Posts, Blogs, Tweets, Texts, Profiles, and Comments Create Legal Exposures and Evidence
    2. Know and Adhere To The Federal Rules of Civil Procedure
    3. E-Discovery Can Be Complex and Time-Consuming
    4. State Rules of Civil Procedure and State E-Discovery Guidelines
    5. Foia and State Sunshine Laws Grant Subpoena Power To Citizens
    6. How Long Should ESI be Retained?
    7. Form A Records Management Team and Establish A Record Retention Policy
    8. Social Media Best Practices: Effective Records Management and E-Discovery Compliance
  12. Chapter 4: Regulatory Compliance: Government and Industry Watchdogs Keep an Eye on the Social Web
    1. Financial Services Firms Face Growing Compliance Hurdles
    2. The Impact of Social Media On Health Care Compliance
    3. Ftc Rules Governing Blogging and Tweeting
    4. Social Media Best Practices: Regulatory Compliance
  13. Chapter 5: Privacy, Security, and Social Media: What Every Employer—and User—Should Know
    1. Employees Have No Expectation of Privacy
    2. Social Networking Can Get You Fired
    3. Nlrb Takes On Social Media Use, Policies, and Terminations
    4. Social Media Can Keep You From Being Hired
    5. Privacy Laws Vary By Jurisdiction
    6. Beware Social Leaks and Spilled Secrets
    7. Social Media Best Practices: Privacy and Security
  14. Chapter 6: Blog Risks and Compliance Rules
    1. Blogging is At The Heart of Web 2.0
    2. Blog Technology—and Troubles—Have Evolved; Has Your Blog Policy Kept Pace?
    3. Determine if Blogs Are Right For Your Business
    4. Tips For Managing Third-Party Comments
    5. Writing Rules For Business Bloggers
    6. Social Media Best Practices: Blogging
  15. Chapter 7: Mobile Devices Drive Social Media Risks
    1. Acceptable Use Policies Will Never Go Out of Style
    2. How Mobile Tools and Rules Affect The Bottom Line
    3. Mobile Devices May Increase Security Risks
    4. Mobile Devices Drive Legal Liability
    5. Social Media Best Practices: Mobile Devices
  16. Chapter 8: Seven-Step Action Plan for Successful Social Media Policy and Compliance Management
    1. Form A Social Media Policy Team
    2. A Word For Small Business Owners
    3. Develop A Social Media Action Plan and Time Line
    4. Social Media Best Practices: Seven-Step Action Plan For Policy and Compliance Management Success
  17. Chapter 9: Conduct a Social Media Policy Audit
    1. Ten Steps To Audit Success
    2. Structuring An Effective Social Media Audit
    3. Putting Your Social Media Audit Results To Work
    4. Social Media Best Practices: Policy Audits
  18. Chapter 10: Writing Effective Social Media Policies
    1. Twenty-First-Century Tools Require Twenty-First-Century Rules
    2. Personal Use Demands Clear and Specific Rules
    3. What Constitutes Effective Written Policy?
    4. Tips For Writing Effective Policies
    5. Support Written Policy With Employee—and Community—Education
    6. Social Media Best Practices: Writing Effective Policy
  19. Chapter 11: Content Rules Are Critical to Compliance
    1. Use Content Rules To Help Manage Compliance
    2. Content Can Destroy Careers, Companies, and Credibility
    3. Think Before You Post Or Publish
    4. Dos and Don’ts To Help Manage Social Media Content, Behavior, and Risks
    5. Social Media Best Practices: Content Management
  20. Chapter 12: Enforce Policy Compliance with Education
    1. Tips For Effective Social Media Policy Training
    2. Educate Your External Online Community, Too
    3. Social Media Best Practices: Policy Training
  21. Chapter 13: Reputation Management: Responding to and Recovering From a Social Networking Nightmare
    1. Social Media Best Practices: Reputation Management
  22. Chapter 14: Sample Policies: Social Media, Blogs, and Related Aups
    1. Best Practices Call For A Comprehensive Legal Review of Policy
  23. Chapter 15: Glossary of Social Media, Legal, Regulatory, and Technology Terms
  24. Index