Integration
One of the central tenets of Web 2.0 is the idea that web applications should be able to share data and play nicely together. As Figure 10-9 shows, nearly every part of your social media marketing effort can integrate with at least one other part, and users of one kind of social media are likely to be users of other types; it makes sense to invite those who interact with you on Twitter to join your page on Facebook. Here are several examples:
Your Facebook page can be connected to your Twitter account to pull in your tweets.
Your LinkedIn account can include recent posts from your blog as well as presentations you've uploaded to SlideShare.
Plug-ins can be used to automatically tweet your new blog posts.
Your blog should have buttons for easy submission and voting on social news and bookmarking sites.
Your YouTube videos can be embedded on your blog and on your Facebook page.
You can link to your Second Life office from anywhere on the Web, including your blog, Facebook, and Twitter accounts.
Your blog can automatically publish daily posts of the links you've bookmarked on Delicious.
Your blog should have TweetMeme buttons to allow your readers to easily tweet about your content.
Figure 10-10. In a sticky CTA, you can cross-promote to turn waves of traffic into return visitors.
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