Other Sites
Although Yelp is currently the most popular local review site, the Web is home to a few other well-known review sites, too. You can apply most of the lessons you learn from working with Yelp to other sites. Also, don't forget that all social media sites can host reviews. Twitter is probably the most powerful review site that exists; here are some others:
- Citysearch (http://citysearch.com/)
Likely the oldest local review site, this was the leader in the space for many years and has only recently been overtaken by Yelp in terms of traffic.
- Superpages (http://www.superpages.com/)
Verizon's online Yellow Pages site allows users to review and rate listings on a 1–5 scale, and its search results are ranked by these ratings.
- Insider Pages (http://www.insiderpages.com/)
Billing itself as a local search service, Insider Pages includes reviews and images from users, and offers business owners management tools, similar to Yelp.
- TripAdvisor (http://www.tripadvisor.com/)
TripAdvisor focuses on travel-related issues and features reviews and user-submitted photos of hotels, resorts, and vacation packages.
- Judy's Book (http://www.judysbook.com/)
This site's tagline is "A Book of Local Secrets," and it offers the standard reviewing and rating fare (see Figure 7-7).
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