Takeaway Tips

  • Media-sharing sites make it easy for you to produce and distribute multimedia content to thousands or millions of viewers.

  • Leverage all your existing media by posting it to media-sharing sites.

  • Use tags effectively; always include more than you think you need.

  • Shorter is better when it comes to videos; produce bite-size content.

  • Use open licensing and embedding features to encourage your viewers to share your media for you.

  • Inspire your fans to create organic content about your brand.

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