Takeaway Tips

  • Microblogging is a quick and easy way to get into social media and promote your content.

  • Set up your account for optimal following and tweeting, with a good avatar and an optimized bio.

  • Follow people you already know, and search for people who tweet about your interests and follow them.

  • Twitter is all about two-way conversations; engage with people, don't just broadcast.

  • Ask for retweets (politely) to get them.

  • Monitor the trending topics list to check the pulse of the Twittersphere.

  • Use Twitter clients that help you manage your account on your desktop and mobile device.

Get The Social Media Marketing Book now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.