The Social Media Marketing Book

Takeaway Tips

• Every company should have a blog, and it should be the center of your social marketing efforts.

• Pick a niche you can own, stay away from crowded areas, and bring your unique voice.

• Get a good design. Without one, you'll find it hard to be taken seriously.

• Establish a consistent habit of regular posting, and stick to it.

• Get to know other bloggers in your industry and become a valuable part of their community to increase the visibility of your own blog.

• Mix up content types and add multimedia.