The Social Media Marketing Book

Appendix A. Acknowledgments

This book would not have been possible without the help of a lot of people, and I'm sure I'm going to forget some names.

First, I would like to thank Pete Cashmore, Brett Tabke, Luther Lowe, Tara Kirchner, and Jennifer Zeszut for their valuable insights and inside looks into their businesses. Sharing the experiences, opinions, challenges, and successes they have encountered over the years provided me with a unique perspective on how social media can, and should, be used—as well as how it shouldn't.

Thanks also to Laurel Ruma (@laurelatoreilly), Rick Burnes (@rickburnes), Alison Driscoll (@alisond), Matt Robinson (@mrobins), Samantha Strauss (@sfsam22), JD Lasica (@jdlasica), Tristan Walker (@tristanwalker), and Jordyne Wu (@jordyne) for their obsessive yet ultimately helpful edits, suggestions, criticisms, and comments. Everyone needs an editor, and I was lucky enough to have so many who excel in their specialties and never scrimp on feedback.

Last but not least, thanks to @bwhalley, @ellieeille, @mvolpe, @kylepaice, @dharmesh, @abdinoor, @karenrubin, @bsimi, @tedChris, @ed, @guykawasaki, @briansolis, @GabVaz, @eddiehebert, @webaddict, @yourfriendEVAN, @TheRealBenSmith, @YoavShapira, @SharonFeder, @adamhirsch, @tamar, @msaleem, @joselinmane, @repcor, and countless others who have helped me in one way or another. Every interaction went into this book, in some way.

And of course, thank you to my mother, sister, girlfriend, and BJ for putting up with me all ...