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The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Second Edition by Lon Safko

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INTRODUCTION

Welcome to the second edition of The Social Media Bible. As you can see from the size of this book, I have done everything possible to include the latest up-to-date information and all of the tools used throughout the entire world of social media. This has been a daunting task, to say the least.

If you think the content of this book might not be as fresh or relevant as possible because social media is constantly reinventing itself, you will find that not to be true. This book presents all of the tools and techniques that social media has to offer while also discussing the reason these social tools are so effective.

Why a vlog (video) is the most effective form of marketing will never change. The psychological impact of your customers and prospects watching and listening to you on video is at the core of human nature. The techniques you use to create a podcast will be the same five years from now. The importance of building trusted relationships that result in sales will be the same long after you retire. Maybe some of the tools might change, but the rest of the content will still be relevant decades from now.

This book is truly a product of social media, user-generated content, and wisdom of the crowds. Literally, more than a hundred people directly participated in the creation of this text. Some by editing the grammar, some by creating original content, some by contributing original content, some by adding their content to wikis, blogs, web pages, news articles, some ...

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