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The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Second Edition by Lon Safko

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Chapter 33. Aggregators

In this chapter, I highlight Aggregators, web sites that allow you to choose what type of content you want to see, where you want it to come from, present it to you all in an organized page, and do it automatically all of the time. Aggregators allow you to see all of the new logs, web pages, news, audio, photos, and video updates all in one convenient web page location. This is like having an automated worldwide web clipping service and news agency at your fingertips. And, it's free. As you read each profile, keep in mind that its features and functions may or may not be right for your particular business. Use the Tool Scorecard at the end of the chapter to help you determine which of these tools qualify for further consideration when you begin creating your social media strategy in Part III of the book.

Digg

Company Name:

Digg

URL:

digg.com

Location:

San Francisco, California

Founded:

2004

Employees:

81

Revenue Model:

Series A & Series B funding, advertising

Fees:

Free

Tagline:

All news, videos, and images

What Is It?

Digg's purpose is for users to submit online sites and content they believe would be valuable to other Digg members. If enough Digg members vote on the submitted online site or content, the item is placed on the front page of Digg's web site for all viewers to read about. Those stories that don't do well get "buried," in Digg terminology. Not only does this approach encourage users to continuously provide content to Digg, it also ensures that they actively participate, ...

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