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The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Second Edition by Lon Safko

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Chapter 13. Got Video? (Video Sharing)

If you can get 43 million views of your video because of its entertainment value—as did a 23-year-old in Korea—or you can get 93 million views—as did one comedian who posted a six-minute segment of his comedy act—then wouldn't you? Especially if it was free?

Read on for more information.

Video sharing is the easiest and fastest way to start building your social media portfolio. You and your company already have a box of VHS tapes or video on a hard drive somewhere. You need to locate that video, identify the best representation of your company, and start uploading it to video sharing web sites. If you don't have good video, start making it. Uploading is free, it makes your message accessible to all of your prospects and customers, and it helps build your Google Juice![16]

As mentioned in the previous chapter, while video recordings can also be considered podcasts—since the iPod and other digital playback devices can display photographs, audio, and video—for the purpose of this book, audios are treated as podcasts, and videos are referred to as either videos or vlogs.

What's in It for You?

A blender company called Blendtec, which is located in Orem, Utah, uploaded a funny in-house product demonstration video to YouTube. Within the first 24 hours, more than one million viewers watched its video; within the same 24-hour period, the company sold out of its $600 Blendtec Blenders.

Figure 13.1. Blendtec

What would you pay to have your product or service's ...

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