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The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Second Edition by Lon Safko

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Chapter 9. A Picture Is Worth a Thousand Words (Photo Sharing)

What's in It for You?

The most important feature of photo sharing is that it's fun! Showing pictures to others is about sharing your memories with family members, friends, and colleagues. It's fun to display and remember your Christmas party guests, your coworkers at your promotion dinner, your child's school play, or the birth of your new son. It's also enjoyable to recall those moments with your friends and family—wherever they are in the world. Additionally, there is something to be said about having all of your photographs organized into groups, sets, categories, events, and albums online where you can look at them anytime you wish—instead of having all of your memories stuffed in a shoebox in your closet or under your bed.

Sedona, Arizona

Figure 9.1. Sedona, Arizona

However, since this book focuses more heavily on utilizing social media for business than for fun, let's play "What if?" What if a prospect you were trying to land was doing some research on your product and went to Google Images, Flickr, or Photobucket and searched for either your trademarked name or a generic description of your product—and he found photo after photo? What if your prospect was preparing a budget presentation and needed photos of your type of product to secure funding, and his search consistently led him to your web site or photo sharing site? Wouldn't ...

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