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The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Second Edition by Lon Safko

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Chapter 3. Everyone's a Publisher

What's in It for You?

This chapter is intended to introduce the concept of "Everyone's a Publisher." The fact that anyone can publish anything from text, to audio, to photos, to video and make it instantly available to millions of people from around the world is an amazing feat. Then to be able to do this instantly and for free is even more amazing. With the advent of the World Wide Web and the Internet, anyone can type into their web log, or blog, all of their thoughts and simply by hitting the "publish" button distribute that content around the world. It's "Word of Mouth at the Speed of Light."

Included in this overview are web pages, forums, blogs, and wikis. Here are some reasons you need to be aware of each of these:

Chapter 5—The World of Web Pages

In July of 2008, Google hit a milestone, when they recorded one trillion (that's 1,000,000,000,000) unique URLs (web pages)!

Chapter 6—The Internet Forum

The Internet Forum or electronic bulletin boards was one of the very first ways we had electronic textual conversations. The Gaia Online (www.big-boards.com/rd/60/) Animation (game) role-playing community contained 1,739,069,705 posts and 21,379,149 members. That's 1.7 billion posts by more than 21 million members.

Chapter 7—The Ubiquitous Blog

Technorati is currently tracking more than 112.8 million blogs, with an additional 72,820,000 (72.8 million) Chinese blogs as counted by The China Internet Network Information Center (www.cnnic.cn/html/Dir/2007/12/27/4954.htm ...

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