“Would you rather take battlefield advice from a television analyst or a field general in the trenches getting dirty? Me too. Buy this book. Read it. Learn it. You’ll be a better social media strategist for it.”
—Jason Falls, CEO of Social Media Explorer and author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
“Over the last several years there have been hundreds of books written on how businesses can tap into the power of social media. Some of these books are useful but many miss the mark because the authors have never worked for or with these same businesses they presume to understand. Finally, a business book on social media by someone that understands business and social media!”
—Aaron Strout, head ...
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