The Social Media Strategist: Build a Successful Program from the Inside Out

AFTERWORD

If there’s one thing you can bet the farm on with your social media program, it’s that you’ll be thrown plenty of curveballs. I offer myself as support of this maxim.

When I began developing this book and for most of its writing, I led social media at General Motors. I fully expected to be in that position at the time of its release and at the time when you were reading it. Three weeks before I finished the first draft of the book, however, an opportunity arose to join an agency I’ve always greatly respected—Voce Communications—and I jumped at the chance. And suddenly the guy who was writing a book based on the premise that those outside a big organization often don’t understand the challenges inherent in executing social media at such ...