5The New Ecologies of Capital

The country needs and, unless I mistake its temper, the country demands bold, persistent experimentation. It is common sense to take a method and try it: If it fails, admit it frankly and try another. But above all, try something.

— Franklin D. Roosevelt

My experiences with the Food Lab and Bhavishya bracketed my work at Generon. One of the fallouts from Bhavishya was that Adam had started questioning the process. One of my mentors, Myrna Lewis, observed that this was undiscussable within Generon. The process, in other words, was sacrosanct in our culture and could not be doubted.

By late January 2007, it was clear that the two founding partners, Adam and Joseph, had irreconcilable differences on this issue. Joseph’s ...

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