Part I WHY IS SOCIAL MEDIA IMPORTANT?
Social media has been called a fad, a distraction for teenagers or at best a pleasant but unprofitable waste of time. The truth is it has introduced a dramatic shift in the way we engage that is turning business on its head. For those who know how to use it properly, social media offers an unparalleled business opportunity and is critical for success in an interconnected world.
Read the following chapters to learn:
- how big the digital economy already is, how it will continue to grow and how you can leverage that for business success
- six damaging myths that have deterred executives from adopting social media and facts that will change your mind about it
- how to evolve beyond traditional management thinking to a social growth mindset
- how much social absenteeism costs professionals
- legal reasons why every executive must understand social media, even if they don’t like it and don’t wish to
- how to leverage social media for professional development and career growth.
Get The Social Executive: How to Master Social Media and Why its Good for Business now with the O’Reilly learning platform.
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