The Social Executive: How to Master Social Media and Why its Good for Business

Acknowledgements

This is a chance to thank the people who have influenced my thinking and supported my online journey:

• Dan Ilic — for pushing me over the cliff to begin with
• Trevor Young — for unfailing support and brilliant coaching
• Kare Anderson — for serendipitous and synergising connection.

I also want to thank those who have no idea of their influence on my thinking:

• John Brockman (Edge)
• Maria Popova (Brainpicker)
• Chris Anderson (Ted)
• … and the incredible, interconnected communities I engage with every day online.

My thanks to the true pioneers who pushed across this frontier without waiting to be legitimated — and so laid the foundations on which we have all been able to flourish.

On a more personal note, thanks to Katie Elliott, Wiley’s delightful publicist, a cool and connected communicator who first found me on Twitter and sparked this journey. Katie pretty much embodies the principles I talk about in this book — how social connections lead to meaningful and mutually beneficial business outcomes.

To Sarah Crisp, for listening to me and taking a chance on my work, and Lucy Raymond for stepping in where Sarah left off and supporting me throughout the process.

To the Wiley team — Dani Karvess, Fleur Hamilton, Pete Walmsley, Keira de Hoog and everyone who helped to bring this book to life — my gratitude.

Thank you, Jem Bates, for editing The Social Executive and guiding me through the publication process.

Walter Adamson, Ben Gilchriest and Trevor Young gave their precious ...