The Social Executive: How to Master Social Media and Why its Good for Business

Conclusion

The Social Executive promise fulfilled

Executives who have been asking why social media is important for business and how to involve themselves now have some answers.

The Social Executive presents powerful evidence from the best consultancies around the world on the value of the connected economy and its predicted growth.

In these chapters you’ve learned:

• to separate the fact from fiction on social media
• that it’s not a fad, a young person’s game or merely for posting photos of lunch, but a powerful professional and business tool to be applied across every industry and area of the business
• that social media is a deeply entrenched form of communication that is still growing rapidly and turning the way we do business on its head
• that there’s strong evidence in support of investing in social business in your industry
• to challenge past perceptions and adopt a social media mindset
• what the key social media platforms are and how to use them
• how to use social media for professional development
• about some key legal and corporate governance issues that executives need to manage through sound policies and practices
• to establish and grow a Professional Platform.

A Professional Platform will help you establish and grow online influence and leverage your existing expertise and experience in new ways.

As I said at the start, there’s no mystique to social media. But there is magic. As in real life, so in the digital realm. I look forward to meeting you there.

Now let’s schedule ...