GLOSSARY
Baby Boomer: A generational group of people born roughly between the years of 1946 and 1964. Because of their age, this generation generally comprises management and executive-level positions today. (See also: Digital Immigrant, GenXer, Millennial)
Big Data: A term used to describe the unprecedented abundance of data that has arisen as a result of the digital age. Data capture techniques through websites and social platforms produce data points at such a rate that many businesses struggle to both store and process the information.
Blue Focus Marketing Möbius Model™: A nonlinear model of social engagement between employees, customers, and prospects. The Mobius strip represents a 360-degree continuum for social communication inspired by ...
Get The Social Employee: How Great Companies Make Social Media Work now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
