ABOUT THE AUTHORS

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Cheryl Burgess, cofounder, CEO, and CMO of Blue Focus Marketing, is an award-winning social branding marketer and speaker with expertise in B2B marketing. Burgess, who Huffington Post called a social media “Passionista,” appears regularly as an expert blogger for AT&T Business Solutions. Blue Focus Marketing won the 2012 Reader’s Choice Award for Best Social Media Marketing Blog. She is a member of the Wharton Advertising 2020 Contributor Community and a featured blogger at CMO.com. She is also the winner of four Twitter Shorty Awards. In 2011, she cofounded the #Nifty50 Top Men & Women on Twitter Awards. Follow her on Twitter ...

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