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The Social Employee: How Great Companies Make Social Media Work

Book Description

Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEEIncludes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.