SECRET 5SELL WITH SCARCITY
To my mind the old masters are not art; their value is in their scarcity.
—THOMAS EDISON
DESPERATE FOR DIAPERS
Picture this: A young mom is chatting with a friend on Facebook and shopping is the furthest thing from her mind. But then she catches a status update from one of the brands she follows on Facebook. Pampers has just started a “flash sale” on its Facebook page, selling a limited quantity of its new “Cruisers” line of diapers before they hit the stores.
Her interest is piqued, and she shares the news with her friend, and they both click through to the Pampers pop-up store on Facebook. But there they find that the 1,000 packs of Cruisers on offer have already sold out. What is going on? They’re just diapers!
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