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When you want to prevent avoidable disasters

The Titanic sank about 100 years ago.

Imagine you’d been working for the shipping company White Star Line then, and were making your final preparations for the maiden voyage. All that excitement, pride and focus.

Sadly, in all the excitement about the positives, they didn’t prioritize the negatives. After all, if the voyage had been a success, nobody would have celebrated there being lots of lifeboats.

Communication can be like this. When working on projects, strategies and initiatives, in all the excitement, people often forget to ask Lifeboat Questions, such as:

  • Why won’t this project be a success? How should we communicate, to ensure that it is?
  • Which people will make or break this initiative? How should ...

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