The Snowball Effect: Communication Techniques to Make You Unstoppable

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When you want to appear polished, even if you haven’t practised much

You often have two conflicting issues when presenting:

• You want to look polished and impressive.
• This takes time to achieve, and you haven’t got much of it.

This chapter addresses both. In fact, my customers frequently tell me this chapter’s technique – called “bye-hi” – has the highest value:time ratio, in that it:

1. Brings lots of value.

2. Takes minimal time.

3. Is much better than the more commonly used alternatives:

Doing lots of full run-throughs. This tends to mean you spend less time on the ending than the beginning, so the presentation often fizzles out. Also it doesn’t flow that well.

Writing the script in full. This makes presenters too robotic and not focused enough on ...