35
When you want to use “word pictures” to help people remember things
Here’s a great way to help people remember your key messages. I’m going to use the seven drivers of shareholder value as my example:
1. Sales growth.
2. Profit margin.
3. Cost of capital.
4. Investment in working capital (“working capital” being a business’s short-term assets/liabilities that help it run smoothly. It’s like oil in a machine – too much is expensive; too little, and the machine breaks down).
5. Investment in fixed assets.
6. Tax.
7. Competitive advantage period.
So, my question: If I asked you to memorize all seven, such that you could recall them weeks from now, how would you do it?
I guess you’d read the list a few times until it stuck? But that’s boring, takes ages, ...
Get The Snowball Effect: Communication Techniques to Make You Unstoppable now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
